Accelerating the shift from petroleum based building blocks to bio-based building blocks is a challenge for many industries from several points of view. Quality, availability, transparency and cost are the elements to be taken in account and going into mainstream applications is still relative small. This paper will showcase the opportunity for several industries to move forward in bio-based renewable adoption by providing examples in performance footwear, coating industry and glycol cooling using 100% USDA certified bio-based Susterra® 1,3-propanediol generated from regenerative renewable farmed corn.