How do you define packaging sustainability? Businesses often use limited methodologies to assess the sustainability of their packaging life-cycle, preventing them to make informed decisions for a sustainable, long-term packaging strategy. To tackle this challenge, WBCSD developed SPHERE, the packaging sustainability framework, together with a dozen of leading companies across the value chain and sustainability experts (including Nestlé, Microsoft, Aptar, South Pole).  The speaker will talk about how SPHERE can help businesses refine their packaging sustainability strategy with a practical case study, walking the audience through why it is crucial for companies to expand their scope of assessment and go beyond a traditional LCA, and how using such a framework influences decision-making.  The SPHERE framework helps packaging and sustainability teams within companies make better informed decisions by providing an overview of all environmental impacts and the trade-offs between them. It promotes a holistic approach to sustainability thanks to guiding principles that uniquely frame packaging environmental assessments: ensuring packaging efficiency, reducing impact on climate change and biodiversity loss, increasing circularity and proper end-of-life management, and avoiding harmful substances.