Now New Next BV together with Intersnack BV and Albert Heijn BV and Verstappen BV have reduced the nut cup (large volume) with around 25% by just changing the design of the cup by adding ribs. a significant lowering of the material by adding design thinking and tricking the feel of the consumer by adding ribs. a case that have not been explained before and a simple but effective way to reduce material and with little loss of rigidity.