The new Naturalle™ paint from PT Mowilex Indonesia (Mowilex) features a groundbreaking, bio-based formula that contains 28% renewable raw materials and removes formaldehyde from indoor air. Producing Naturalle™ with plant elements reduces its overall carbon footprint while creating a durable, high-performing matte paint that is low in odour and free of organic compounds (VOCs).

The water-based acrylic binder is made of 28% natural ingredients sourced from existing seeds, stalks and grasses.

By trading petroleum resins for plant-based alternatives, Mowilex has created an extra-low odour, low-emission, zero-VOC paint. The innovative, bio-based technology behind Naturalle™ also actively improves air quality in homes and offices. Building materials, cleaning products, lacquers and other items release formaldehyde, a pollutant that can irritate the eyes and nose, trigger asthma attacks, and increase cancer risk. Naturalle™ absorbs formaldehyde and turns it into water vapour, permanently eliminating the contaminant from indoor air.

"Naturalle™ is a renewable, high-performing paint with excellent formaldehyde-abatement properties. We are excited to offer Naturalle™ and further strengthen our position as the environmental and sustainability leader in our market," says Niko Safavi, CEO of PT Mowilex Indonesia.

"PRIMAL™ RN Biobased Acrylic Emulsion and FORMASHIELD™ Technology from Dow Inc. are incorporated in Mowilex Naturalle paint, offering a sustainable solution and healthier environment to meet asthma and allergy standards," says Yena Margono, Southeast Asia Marketing Manager for Dow Coating Materials. "As one of the world's leading materials science companies, Dow Inc. is passionate about discovering innovative, sustainable solutions through joint efforts with our partners."

Mowilex is applying to certify Naturalle™ through the USDA's BioPreferred® Program. The voluntary series of independent, third-party program tests confirms that products meet or exceed minimum bio-based content requirements.

Press release